网站中运用Flash技术的优点和缺点

Flash is a powerful web technology that achieves a high level of visual impact from the graphical point of view. Unfortunately, it is widely misused in web design. There are still many problems with Flash, especially related to usability and search engine behaviour; we need to thoroughly understand what those problems are before we decide to use Flash for our site.

Flash是一种功能强大的网站设计技术，从绘图学观点来说，Flash确实能产生高水平的视觉影响力。然而，很多网站乱用Flash技术，致使网站出现某些运行问题。在可用性以及与搜索引擎的关系方面，Flash仍然存在自身的缺点，所以在运用Flash以前，我们需要首先了解它可能引发的几个问题。

As with any business decision, it all boils down to understanding what our target audience wants.

在做任何业务决策之前，都必须考虑目标客户的需要。

If you want to make a big impression from a graphical point of view, Flash is definitely a good approach. However, concrete evidence still points to the fact that most web users utilize the web to find information, and what they regard most important is:

从绘图学观点来说，如果希望网站给客户留下深刻的印象，使用Flash就是一种好方法。然而，很多实事证明：大部分用户只是利用网站搜索信息，它们认为网站最重要的是：

a) quality of content

内容质量

b) ease of navigation, and

简便的导航系统，以及

c) speed.

下载速度

Users also consider the web a highly interactive medium: they are unlikely to watch a computer screen for long periods of time without giving some sort of input.

同时，用户认为网络是一种互动媒体：他们不会长时间浏览电脑屏幕，肯定要输入相关内容。

Flash technology presents several problems that go against the way most people use the web. For example:

Flash技术会引发几个问题，在网站运行中，会给大多数用户带来麻烦。

  Bandwidth and Load Time Constrains: Sites designed with Flash take a long time to download and consume vast amounts of bandwidth. Not all users have a broadband connection. Flash forces users with dial-up connections to spend valuable time watching the load bar, instead

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